Staff
Collette
Owner + Master Stylist
Collette has been in the industry since 2003. Her vision was to learn her craft and offer
something bigger in her hometown, Wabasha. For this, she set her sights on a salon/spa! With the help
of her contractor husband, she opened the first salon/spa in Wabasha in 2006. Although she does not
practice on the salon floor anymore, she loves training in new talent and helping the other team
members when they are in a bind. You can find Collette running around the salon keeping everything
running smoothly or in her office doing all the “officey” things. Her vision for Pure Identity hasn’t
stopped. After 15 years in the original location on Main Street, she and her talented husband expanded
the experience for everyone and remodeled a 4,500 square foot space for an amazing salon & spa you
will not soon forget. She is blessed to have such an amazing support system with her top-notch staff
who inspire her daily!
Chelsea
Senior Massage Therapist + Master Stylist
Chelsea’s expertise started in 2004 with a certification of Massage Therapy. With some years of
massage experience under her belt, she began her career at Pure Identity Salon & Spa in 2006 as one of
the original employees! Soon after starting at Pure Identity, she obtained her nail technician license and
6 years after that her cosmetology license! Busy girl?! YES! After juggling many hats, she decided to
hone back into massage, her original passion, and LOVES the spa wing at the salon. Eventually you will
not see her on the salon floor (boo!). Instead, she will be offering guests her deep tissue, Swedish, sports
therapy, reflexology, acupressure, and prenatal massages. You will also spot her working in the nail
room on pedicures (her fave), or in the spa offering whatever you might need in the facial rooms! She
excels in all areas (clearly), but thrives in skincare, massage and working on the natural nail. Her favorite
thing in the world you might ask?? Making you feel amazing! Why wouldn’t you want to come see her….
Ashley
Creative Director Stylist
Ashley started her hair journey in 2007 and is a genuine talent! She is wickedly smart and her color formulas prove that. She is the one we all look to for some of those crazy colors and difficult tones. She also has a keen eye for consistent haircuts and the perfect cut/color to compliment any face shape, hairline, or hair texture. She is so good at her craft that it might take weeks to get an appointment with
her, but oh so worth the wait. She might even dazzle you with her quick wit and huge heart. Ashley started at Pure Identity in 2008 and never looked back (mainly because we will not let her!). Her professionalism is light years beyond her age. She is our resident salon educator when it comes to Aveda
products and service education. You can tell she’s a natural at it because when you sit in her chair, she educates YOU on your at home success! A win/win for everyone!
Brooke
Creative Director Stylist
Connoisseur you might ask?? YES! Because not only does she know a lot in the hair industry, she
also expertly navigates her way through every hair that touches her hands. A true artist that can hone in
on exactly what you are envisioning for your own style. She’ll help you be realistic, yet adventurous. She
started in the hair industry in 2003 and it shows. Her passion for creativity is ignited each time she takes
a class or reads an article. Brooke’s energy and contagious laugh has been enjoyed by all at Pure Identity
since 2013 and is worth the long wait to get an appointment with her. She thrives at custom cuts and
accentuating those cuts with amazing color! Her keen eye recommends to you what she sees
immediately when you sit in her chair. And her long sense of product knowledge will ensure you go
home with the right hair care products.
Christal
Master Stylist
Christal joined our team in 2019 bringing 12 years of experience, and it shows! She graduated from
cosmetology in 2009 and worked for a handful of salons, gleaning whatever she could to pass along to
you today at Pure Identity. Her upbeat
style inspires us all. She works efficiently with her expertise in color AND cuts. She’s not just focused on
cutting and coloring your hair but also in creating a flowing masterpiece with just a few pins and
hairspray. Her updo’s excel and if you are lucky enough to lock her in on your special day, you will see
why. Her talents are so impressive, she just taught her own class to our team of hair nerds! Also, her
men's cuts are proficient and professional, and, you too, deserve time in her chair to get pampered and
perfected!
Angie
Senior Massage Therapist
Angie originally started with Pure Identity Salon & Spa in 2010 with 11 years of experience of massage therapy in a chiropractic setting. She left Pure Identity in 2015 to raise a couple beautiful babes and returned to us in July of 2021…and we couldn’t be more excited! Her massage encompasses a wide range of soothing, nurturing, and therapeutic techniques. She is as knowledgeable as she is compassionate. Angie has also updated her resume to include cupping, aromatherapy, body wrapping and exfoliation. She has a thriving interest in helping you achieve your health and healing goals. Whether you desire a deep and indulgent massage, work on a long-term injury, or are interested in prenatal treatments, Angie is able to meet you where you are on your journey. We know you'll love her just as much as we do!
Anna
Advanced Practice Esthetician
We welcome Anna Martin, our new resident Advanced Practice Esthetician, to our team! Her love for skincare and experience will allow us to offer something MORE to you, our clients! She is originally from Prior Lake, but has relocated to our beautiful, quaint town of Wabasha. She has three years of experience and believes skincare is an important part of health and wellness. She loves helping others feel more comfortable in their own skin. Anna has also found coaching our WK Falcons volleyball team and playing volleyball as a great way to get involved in our fabulous community. Check out our SPA section and browse newly added services including: microneedling, chemical peels, dermaplaning, facial cupping, high frequency scalp treatments, body waxing, and more!
Madison
Front Desk
Madison joined us in July 2024. She is starting her journey with us learning everything she can about running the front desk! Her smile and beautiful soul is heartfelt the moment you speak to her. She is excited to get know YOU, the client, all things salon/spa, and make magic happen at the front desk! Madison comes from a large family, and they mean everything to her. She enjoys spending much time with them and her friends. That must explain her love for all people! She also enjoys shopping, relaxing, being outdoors, and watching movies on rainy days.
Stylist Levels
Our stylists are ready to help you the moment you walk through the doors. We take great strides in enriching our minds and adding great education to our resume. You can always be assured we will pass on our ever-increasing experience and talent. With years of experience, our stylists will give you a level of customer service that is unsurpassed. A stylist’s level is determined by experience, talent and client demand. Select the level that best suites today’s desire and look! Keep in mind we work together as a team, so feel free to have services with as many different stylists as you’d like!
We always get excited for new talent at our salon. The opportunity allows us shape and educate the freshest of minds into our industry. They spend at least one year in our in-depth training program. During this time, you might find them assisting and learning from higher level stylists in order to advance their skills, improve their speed, and learn specific Pure Identity Salon & Spa techniques. While servicing guests, our new stylists are required to have the owner or a higher level stylist check their work before you leave the salon. You may be sent a brief survey pertaining to your experience. Honest feedback is essential for the stylist’s growth.
Apprentice stylists usually have about 1+ years experience behind the chair. Their commitment to their craft is strongly developing and they continue to absorb new tips from their fellow stylists and Aveda’s school of advanced education. A solid, consistent service and the confidence to send you out shining!
Senior stylists have not only excelled in hair, but continue to learn through Aveda, online and through our unique client’s needs! You’ll feel their confidence as they understand your hair needs.
Master stylists color and cuts meet your every need, whether its mastery of the curl, cowlicks or communication. They are problem solvers, well educated, educators and have an extensive clientele. They have the largest demand, and after sitting in their chair, you’ll understand why.
Creative director’s education, talent, creativity and experience is exceptional, above all and it shows on every client that leaves their chair. At this point of their career, they are booked for several weeks, or months, in advance. They are phenomenal communicators and help to educate everyone around them.
- Tuesday 8 AM to 4 PM
- Wednesday 10 AM to 8 PM
- Thursday 8 AM to 3 PM
- Friday 8 AM to 4 PM
- 2nd Saturday 8 AM to 1 PM
- Sunday & Monday – Closed
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